why email marketing
of small businesses use email marketing
as their primary strategy for acquiring new customers.
Source: Constant Contact, 2024
53%
For every $1 Spent​
Email ranks one of the highest-ROI digital channels.
Source: Litmus
$36 ROI
of small businesses
say email is their most important tool for keeping customers. Source: Constant Contact.
80%
Email vs.
Social
Email reaches and converts your audience directly.
Social relies on algorithms with lower visibility and intent.
Owned Audience
Email customers choose you.
Social the algorithm MAY choose you.
​
Emails are an invitation to connect.
Visibility
Email = 40 % reach /opens
Social = 5-15% reach / views
​
Emails are seen 2-5 x more
Conversion $$
Email = 1-5%
Social = .05-2%
​
Emails convert 2-3x higher
Engagement
Email CTR 2-5%
Social CTR 0.5 - 1.5%
​
Email drives 2-4x more clicks
